Новости

Customer segmentation: 3 main ways to divide customers into groups

It is important for any entrepreneur to understand his clients for effective marketing. That’s why we make a portrait of a client, determine his gender, average age and income, and so on. We will talk now about even more subtle classification of customers, which is carried out on the basis of "historical" data and which gives a lot of useful information. To do this, it is sufficient to use an ordinary sales data. (more…)

By Данил, ago
Новости

Commodity turnover. How we increased the income of a clothing store by 8%

Our client, women's clothing store “Sapon”, had a logistics problem: in some warehouses, there were too many goods left unsold, while the others had a shortage.

Without the sales analysis, it was difficult for them to determine how many trousers to send to one store and how many beige blouses to send to another in order to receive the maximum profit during a certain period.

We found a solution and calculated the turnover, one of the main indicators of the company's logistics system. (more…)

By Данил, ago